The desert that is old world SEO

In 2011 you should have stopped spammy backlinks. In 2012, if you are still implementing spammy link building (paid or otherwise) then you are at this moment on a tightrope with a whole array of penalisation methods that Google now have in place beneath you and your website.


I know (and you should know) that high rankings created by large volumes of bad links is verging on SEO suicide if you are working for a reputable organisation. When (not ‘if’) you get penalised, you have no control of the severity.

Time to move on
Slow, gradual progress underpinned by online PR, proactive social media and technical SEO means that you play the long game right. Progress in my book is 30-50% year on year traffic growth for the ‘non-brand’ terms.

Some questions for you to think about

Have you installed Schema.org code?
Have you installed Facebook Open Graph code?
Have you read the 23 points checklist from Amit Singhal (check this post: http://bit.ly/RgBTJU)?
Do you regularly check your site Page Speed and your bounce rate (one page visits)?

Read More